Aziz Kitaka

Aziz Kitaka is a lawyer and public relations practitioner who has taken legal action against various brands violation of consumer protection laws and engagement in anti-competitive practices. He has exposed multiple instances of consumer fraud and unethical advertising, ensuring that brands uphold their responsibilities to both consumers and the law.

He has handled legal complaints against brands in consumer protection breaches, competition law breaches, product liability, unfair trade practices, data privacy, consumer credit, financial services, and utilities complaints, dedicated to safeguarding consumer rights and holding businesses accountable across industries.

Aziz is the Founder of AdLegal Uganda. He works together with the team to identify illegalities and consumer protection breaches in the Ugandan economy, working to uphold standards that shield the public from deceptive marketing and empower them with truth and fairness in advertising.

Notable initiatives:

1. Led the Task Force which produced the first Policy Comment Report on Digital Markets Competition Regulation in Uganda in 2025
2. Led the team that filed Uganda’s first-ever competition complaint against Google, challenging monopolistic practices in the Android ecosystem to create a fair digital market regulation.
3. Led the legal team that took action against WhatsApp LLC and Meta over the enforcement of the 2021 WhatsApp data privacy policy in Uganda, citing violations of user rights through forced consent, discrimination against Ugandan users, and excessive data collection.
4. Led the team that sought legal action to block illegal online lending websites and mobile apps hosted by Google, protecting consumers from unregulated and exploitative digital financial services.
5. Led the team that took action against NBS TV for unlawful split-screen advertising, reinforcing adherence to Uganda’s broadcasting standards.
6. Led the team that initiated enforcement action against BETPAWA for illegal advertising of web-based betting services in contravention of national gaming regulations.
7. Filed the first-ever complaint with the Uganda Communications Commission (UCC) challenging the unregulated practices of social media influencers, sparking regulatory reform and prompting UCC to begin developing Uganda’s first legal framework for digital advertising.