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Promoting a fair and inclusive Ugandan marketplace where competition law curbs abuse of market power, consumers rights are protected, businesses act responsibly, and integrity defines every aspect of commerce.
AdLegal is a not-for-profit consumer advocacy organization whose mission is to promote consumer protection, combat consumer fraud, deceptive advertising, and unfair competition through legal actions; promote understanding of the serious harms that commercial dishonesty and anti-competitive practices inflict; and work with consumers, businesses, independent experts, synergy organizations, self-regulatory bodies, and government agencies to advance countermeasures that effectively prevent and stop deception and anti-competitive behavior in the Ugandan economy.
On 23 July 2025, we published and launched Uganda’s first-ever Policy Comment Report on Digital Markets Competition Regulation, a groundbreaking tool that analyses five key digital markets: ride-hailing, mobile money, online food delivery, online travel agencies, and app stores. The report offers timely, evidence-based recommendations to guide regulators in shaping effective and forward-looking policies for Uganda’s fast-evolving digital economy. It offers concrete policy and regulatory recommendations aimed at empowering the Competition Authority and other regulators to anticipate risks, close enforcement gaps, and promote inclusive, competitive digital markets that benefit both consumers and businesses.
We filed a competition complaint against Google Uganda and Google LLC for monopolistic control and anti-competitive practices in Uganda’s Android market, citing restrictive agreements with local manufacturers, MiOne Phones Uganda and SIMI Mobile Uganda.
We filed a complaint with Uganda’s Data Protection Office against WhatsApp LLC, citing violations of the Data Protection and Privacy Act, 2019. The complaint challenges WhatsApp’s 2021 Privacy Policy, which mandates data sharing with Meta companies without users’ consent.
We submitted our comments to the Broadcast Regulator on the proposed transfer of licenses from MultiChoice Uganda and GOTV Uganda to Groupe Canal+, addressing both competition and public interest concerns.
We published a report condemning telecom companies for expiry data bundles and unexplained data depletion—practices that are unfair and violate the right to internet access. Our findings were later echoed and reinforced by the Daily Monitor Newspaper, which also called out these exploitative practices.
We published and launched Uganda’s first-ever Policy Comment Report on Digital Markets Competition Regulation, a pioneering tool that examines the digital economy and proposes practical policy and regulatory measures to govern the country’s rapidly evolving digital markets.
We raised concerns about website advertisements that, promoted betting as a dependable way to attain wealth and financial security. In response to our complaint, Chop Gaming Ltd took a proactive stance by agreeing to review its advertising strategies to ensure alignment with acceptable advertising practices.
Click below to find out our legal actions in different fields:
We take decisive legal steps to hold commercial business accountable for violating consumer rights, distorting fair market competition, and engaging in fraudulent practices that harm consumers.
We educate the public about tactics used in unfair business practices and anti-competitive behavior, empowering consumers to make informed choices as well as support fair competition in different markets.
We work with policymakers to strengthen regulatory frameworks that prevent consumer fraud and curb anti-competitive conduct. By advocating for better regulations, we contribute to a fair, transparent, and competitive marketplace in Uganda.
We work with various stakeholders, including consumers, brands & government agencies to develop and implement robust strategies and policies that address consumer protection and competition law aspects across all sectors.
We provide free legal assistance to international consumers facing issues with Ugandan companies that may have violated their consumer rights. Our goal is to help them resolve disputes and get fair compensation.
Through our training and consultancy programme, we equip companies with the knowledge to ensure compliance with consumer protection and competition laws & best practices, thereby mitigating legal risks and promote legal business practices.
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