About Us

AdLegal is an African regional competition and consumer protection law practice group dedicated to addressing unfair market conduct, anti-competitive mergers, and practices that undermine consumer welfare. Our work focuses on advancing fair competition, strengthening consumer protection, and combating commercial fraud through strategic litigation, advisory services, and policy advocacy.

We are committed to promoting a deeper understanding of the profound economic and social harm caused by commercial dishonesty and anti-competitive practices. In pursuit of this mission, we collaborate with consumers, businesses, independent experts, civil society and synergy organizations, international law firms and specialized practice groups, self-regulatory bodies, and government agencies to develop and advance effective legal and policy countermeasures that prevent, deter, and remedy market abuses across the African economy.

Our Approach

Legal Action:

We take decisive legal steps to hold brands accountable for violating consumer rights and engaging in fraudulent practices that harm consumers and damage public trust.

Consumer Education:

We educate the public about the tactics used in unfair business practices, we empower consumers to make informed decisions and recognize warning signs of fraud.

Policy Advocacy:

We work with policymakers to strengthen regulatory frameworks that prevent consumer fraud. By advocating for better regulations, we contribute to a fair, transparent marketplace in Uganda.

Collaborations:

We work with various stakeholders, including consumers, brands & government agencies to develop and implement robust strategies and policies that address deceptive practices across all sectors.

International Consumer Support:

We provide free legal assistance to international consumers facing issues with Ugandan companies that may have violated their consumer rights. Our goal is to help them resolve disputes and get fair compensation.

Training & Consultancy

Through our training and consultancy programme, we equip companies with the necessary knowledge to ensure compliance with consumer protection laws & best practices, thereby mitigating legal risks and enhancing consumer trust.