Team

Patience Ayesigye

Competition & Consumer Advocacy Director 

patience@adlegalug.com

Patience provides expert guidance to the AdLegal team and consulting business entities on regulatory compliance, fair trade practices, and consumer protection laws. Her work includes advising the team and businesses on competition law, reviewing corporate practices to prevent anti-competitive behavior, and assisting organizations in adopting transparent and ethical business strategies.

Patience also represents Adlegal in competition and consumer-related matters, resolving disputes, and engaging with regulatory authorities to safeguard the interests of businesses and the public through policy engagements.

Her deep understanding of market regulations and consumer rights allows her to offer practical, strategic, and results-driven solutions to Adlegal and consulting corporate entities.

She holds a Master of Laws degree (LL.M), a Bachelor of Laws (LL.B) degree from Makerere University School of Law, and a Diploma in Legal Practice from the Law Development Centre.

Patience is also a European trained lawyer having received professional training from the European University Institute, Academy of European Law (AEL) in Florence, Italy in 2025.

She is a part-time lecturer at the School of Law of Uganda Technology and Management University.

Notable initiatives:

  1. Was part of the Task Force which produced the first Policy Comment Report on Digital Markets Competition Regulation in Uganda aimed at informing the Ministry of Trade Industry and Cooperatives on policy consideration on regulating digital markets.
  2. Led the team which assessed the mobile digital finance landscape in Uganda on the Airtel and MTN Uganda duopoly which came up with policy recommendations for competition regulation.
  3. Was part of the legal team which filed Uganda’s first-ever competition complaint against Google, challenging monopolistic practices in the Android ecosystem to create a fair digital market regulation.
  4. Was part of the lead lawyers for Adlegal who took legal action against WhatsApp LLC and Meta over the enforcement of the 2021 WhatsApp data privacy policy in Uganda, citing violations of user rights through forced consent, discrimination against Ugandan users, and excessive data collection.
  5. Led the group that advocated for women skin bleaching law and regulation reform to accommodate strict rules against deceptive claims.
  6. Led the legal team in successfully instituting enforcement action against NBS Television for unlawful split-screen advertising, culminating in a landmark decision by the Uganda Communications Commission (UCC). This first-of-its-kind ruling clarified and strengthened the enforcement of advertising standards across the entire broadcasting industry, setting a binding regulatory precedent for all UCC-licensed broadcasters.
  7. Led the team that initiated enforcement action against BETPAWA for illegal advertising of web-based betting services in contravention of national gaming regulations.