AdLegal is an African regional competition and consumer protection law practice group dedicated to addressing unfair market conduct, anti-competitive mergers, and practices that undermine consumer welfare. Our work focuses on advancing fair competition, strengthening consumer protection, and combating commercial fraud through strategic litigation, advisory services, and policy advocacy.

We are committed to promoting a deeper understanding of the profound economic and social harm caused by commercial dishonesty and anti-competitive practices. In pursuit of this mission, we collaborate with consumers, businesses, independent experts, civil society and synergy organizations, international law firms and specialized practice groups, self-regulatory bodies, and government agencies to develop and advance effective legal and policy countermeasures that prevent, deter, and remedy market abuses across the African economy.

We are headquartered in Uganda and operate primarily across the COMESA and East African Community (EAC) regions.