AdLegal is an independent pan-African competition, data protection, and consumer protection law practice group dedicated to addressing unfair market conduct, anti-competitive mergers, and practices that undermine consumer welfare. Our work focuses on fair competition, data privacy and consumer protection through strategic litigation, advisory services, and policy advocacy.

In pursuit of this mission, we collaborate with consumers, businesses, independent experts, civil society and synergy organizations, international law firms and specialized practice groups, self-regulatory bodies, and government agencies to develop and advance effective legal and policy countermeasures that prevent market abuses across the African economy.