Menu
Supporting businesses and regulators across Africa to advance fair competition, consumer protection, and responsible commerce.
AdLegal is an African regional competition and consumer protection law practice group dedicated to addressing unfair market conduct, anti-competitive mergers, and practices that undermine consumer welfare. Our work focuses on advancing fair competition, strengthening consumer protection, and combating commercial fraud through strategic litigation, advisory services, and policy advocacy.
We are committed to promoting a deeper understanding of the profound economic and social harm caused by commercial dishonesty and anti-competitive practices. In pursuit of this mission, we collaborate with consumers, businesses, independent experts, civil society and synergy organizations, international law firms and specialized practice groups, self-regulatory bodies, and government agencies to develop and advance effective legal and policy countermeasures that prevent, deter, and remedy market abuses across the African economy.
We are headquartered in Uganda and operate primarily across the COMESA and East African Community (EAC) regions.
In January 2026, AdLegal lodged a competition complaint with the COMESA Competition and Consumer Commission, challenging Meta’s amendments to the WhatsApp Business Solution Terms that bar third-party AI chatbot providers from accessing WhatsApp across the COMESA region.
We filed a complaint with Uganda’s Data Protection Office against WhatsApp LLC, citing violations of the Data Protection and Privacy Act, 2019. The complaint challenges WhatsApp’s 2021 Privacy Policy, which mandates data sharing with Meta companies without users’ consent.
AdLegal submitted formal comments to Uganda’s Broadcast Regulator on the proposed transfer of licenses from MultiChoice Uganda and GOtv Uganda to Groupe Canal+, addressing key competition law and public interest considerations.
We filed a competition complaint against Google Uganda and Google LLC for monopolistic control and anti-competitive practices in Uganda’s Android market, citing restrictive agreements with local manufacturers, MiOne Phones Uganda and SIMI Mobile Uganda.
The Global Competition Review (GCR) featured Adlegal’s complaint in relation to legal action against Meta filed before the COMESA Competition Commission, addressing Meta’s abuse of dominance through its new policy that locks out competing AI chatbots on WhatsApp Business.
The Daily Monitor Newspaper reported on the AdLegal case filed before the COMESA Competition & Consumer Protection Commission against Meta challenging amendments to the WhatsApp Business Solution Terms which exclude third-party AI chatbot providers from accessing WhatsApp across the COMESA region
We published and launched Uganda’s first-ever Policy Comment Report on Digital Markets Competition Regulation—a pioneering tool that analyzes five core digital markets shaping the country’s economy and offers forward-looking recommendations for future regulation.
We published a report condemning telecom companies for expiry data bundles and unexplained data depletion—practices that are unfair and violate the right to internet access. Our findings were later echoed and reinforced by the Daily Monitor Newspaper, which also called out these exploitative practices.
We take decisive legal steps to hold commercial business accountable for violating consumer rights, distorting fair market competition, and engaging in fraudulent practices that harm consumers.
We educate the public about tactics used in unfair business practices and anti-competitive behavior, empowering consumers to make informed choices as well as support fair competition in different markets.
We work with the governments and the private sectors in Africa to strengthen regulatory frameworks that prevent anti-competitive conduct and consumer rights violations. By advocating for better regulations, we contribute to a fair, transparent, and competitive marketplace.
We work with various stakeholders, including consumers, government agencies and the private sector to develop and implement robust strategies and policies that address competition law and consumer protection aspects across all sectors.
We provide legal assistance to international entities and consumers facing issues connected to competition and consumer rights violations in Africa.
Through our training and consultancy programme, we equip companies with the knowledge to ensure compliance with consumer protection and competition laws & best practices, thereby mitigating legal risks and promote legal business practices.
© 2026 #AdlegalUg